Monster's SHRM Booth Hosts a 3D Match Game - Event Marketer

Monster’s SHRM Booth Hosts a 3D Match Game

DB_Monster_2011 ETA
Brand: MONSTER
Agency: ACCESS TCA INHANCE DIGITAL
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Year: 2011

Career website Monster.com wanted to add cutting-edge high-tech tools to its resume of services designed just for HR professionals, so it rolled out a new booth that was wired for action at the 2010 Society for Human Resource Management (SHRM) show in San Diego. A 12-player 3D “Monster Candidate Match Game” invited visitors to match as many qualified candidates (represented by iconic images) to job requisitions as possible within the time allowed.

The job positions were hidden behind a set of 3D digital “cards” and when the player touched an LCD touch screen, the digital cards flipped over to reveal the candidates along with the Monster quotient score. A correct match increased the player’s score. The players were also given a “6Sense” button that automatically selected the right match. This reinforced the message that Monster’s 6Sense product (a semantic-base search technology) takes the guessing out of finding the right candidate for the right position—a key messaging objective for the show.

An augmented reality passport interactive (see pg. 51) and a visually impactful large format multi-touch wall rounded out the cool tech touches in the booth and enabled multiple users to interact with a large mural that hosted interactive pieces and informed users on how to access Monster’s career tools. The suite of technologies in the Monster booth both increased traffic and boosted client retention rates reinforcing Monster as a technology leader within the HR industry. Job well done.

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