MobileIron's Headphones Sound Proof the Ballroom - Event Marketer

MobileIron’s Headphones Sound Proof the Ballroom

ETA_SingleTech_B2B_MobileIron_2015
Brand: MOBILEIRON
Agency: INVISION COMMUNICATIONS
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Year: 2015

It looked like a simple pair of headphones, but for MobileIron, it was a cutting-edge technology tool that impressed attendees, generated buzz and wooed Millennials.

The headphones were actually Simultaneous Interpretation Headsets (provider: ProLingo), but rather than interpreting the show’s presentations into another language, the technology helped MobileIron transform a hotel ballroom into a buzzing live event campus where activity was constant, but thanks to the headsets, attendees could move between sessions and tune in or tune out sound with a quick change of the channel.

MobileIron divided the room into four zones based on subject matter, ultimately offering eight breakout theaters, a networking lounge, an Answers Bar and demo area. But there were no walls or dividers between each space to mask the sound bleed. In each theater, the presenter’s mic fed into the headsets acquainted with that theater through a unique channel. The headsets utilized radio frequency (RF) and infrared transmission (IR) to deliver clear sound to the wearer in real-time.

The sound proof translation headsets were deemed a hit, allowing the company to direct the audio to the intended audience members while still retaining the communal environment and open sight lines the campus setting offered. Sounds good!

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