Miller Chill Spreads the Latin Flavor at Bars - Event Marketer

Miller Chill Spreads the Latin Flavor at Bars

DB_Miller_2008 Ex
Brand: SAB MILLER
Agency: TEAM ENTERPRISES
Awards: EX AWARDS — BEST NIGHTLIFE MARKETING CAMPAIGN
Year: 2008
Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played…
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