Microsoft's In-Store VIP Experiences Surprise and Delight Consumers - Event Marketer

Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers

DB_Microsoft_2015 Ex
Brand: MICROSOFT
Agency: UNITED ENTERTAINMENT GROUP
Awards: EX AWARDS — BEST SHOPPER MARKETING EVENT PROGRAM
Year: 2015
Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers…
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