Microsoft Reaches Off-site Viewers via Live TV Show - Event Marketer

Microsoft Reaches Off-site Viewers via Live TV Show

DB_Gold_Microsoft_2010 Ex
Brand: MICROSOFT XBOX
Agency: ZED INK
Year: 2009
For the June 2009 E3 Media Briefing in Los Angeles, which revealed Project Natal, Xbox 360’s new “controller-free” technology, along with the Beatles Rock Band title to consumers and the press, Microsoft…
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