L'Oreal Paris Adds Color to New York City Subway - Event Marketer

L’Oreal Paris Adds Color to New York City Subway

DB_EX_LOreal 2_2014 Ex
Brand: L'OREAL
Agency: R/GA
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2014
The L’Oréal Paris Intelligent Color Experience featured a highly customizable and convenient way to experience the brand in a location where female consumers would least expect it—the New York City…
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