Lion Nathan Brewery Forms a New Sport—Beach Cricket - Event Marketer

Lion Nathan Brewery Forms a New Sport—Beach Cricket

DB_LionNathan_Ex 2008
Brand: LION NATHAN BREWERY XXXX GOLD
Agency: OCTAGON
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2008
Lion Nathan Brewery and its XXXX Gold beer brand wanted to leverage Australians’ love of cricket, but its main competitor had a long-standing relationship with the national team and a virtual lock on…
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