LG's Hands-on Training Facility Draws Basketball Fans - Event Marketer

LG’s Hands-on Training Facility Draws Basketball Fans

2016 Ex_EX_SingleMktB2C_LG
Brand: LG ELECTRONICS
Agency: ADVANTAGE INTERNATIONAL
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2016
As an official corporate partner of the NCAA Final Four basketball tournament, LG wanted to step up its experiential game in 2015. In hopes of creating a bolder, more innovative activation than in years…
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