Levi's Lot Offers a Respite From Super Bowl City - Event Marketer

Levi’s Lot Offers a Respite From Super Bowl City

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Brand: LEVI'S
Agency: MKTG
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Year: 2016
Levi’s already had the naming rights to the stadium that would host Super Bowl 50, but to elevate its presence and focus on consumer engagement and music, the brand built the Levi’s Lot two-story pop-up…
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