L.L. Bean Bootmobile Aims For High Smiles Per Gallon - Event Marketer

L.L. Bean Bootmobile Aims For High Smiles Per Gallon

DB_Silver_LL Bean_2014 Ex
Brand: L.L. BEAN
Agency: TURTLE TRANSIT
Awards: EXPERIENCE DESIGN AWARDS — BEST MOBILE MARKETING VEHICLE
Year: 2014

L.L. Bean was on the road with its Bootmobile trying to get the “Highest Smiles per Gallon” all over the U.S. all last year. It’s covered more than 40,000 miles already, with more than a year to go on the tour. The body is built of aluminum, sculpting foam and epoxy which was hand-stamped and molded to produce its authentic leather look. The corn hole-inspired Boot Toss is about as authentic an experience as you can get, with its L.L. Bean boot instead of a beanbag.

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