Kodak Sales Spike During and After Six-Month Tour
To educate active mothers and tech-savvy families about how much fun it is to use its products, Eastman Kodak hit the road for six months June 2008 with its Inspiration Tour.
The 4,000-square-foot modular tent structure (moved via two 53-foot tractor-trailers) featured three display areas: one to take photos in partner-branded environments, one to print the pictures and one to create customized photo mugs, mouse pads and photo books.
Kodak also wanted to develop a database of consumers, so brand ambassadors enticed 62,500 people to volunteer personal info for a chance to win a digital camera. People walked out with goody bags to carry the day’s creations, a magnetic photo frame and coupons for discounts at kodak.com and retail partners.
After visiting 15 markets over 100 event days, Kodak saw a 17 percent purchase rate among tour visitors and a 19 percent spike in regional sales during and after the events.