Kiddie Academy Drives Enrollment with a Live Storytime App - Event Marketer

Kiddie Academy Drives Enrollment with a Live Storytime App

DB_Kiddie_2012 ETA
Brand: KIDDIE ACADEMY
Agency: WEBBMASON
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT APP
Year: 2012

Childcare franchise Kiddie Academy last summer traded in its old school direct mail campaigns for a series of live activations that leveraged technology to drive enrollment. At its Storytime LIVE! events, Kiddie Academies hosted children’s story times where the lead character from each story made an appearance.

A customized application enabled franchisees to track and execute outreach, registration and enrollment activity around the events, automating and centralizing many of the processes via a real-time dashboard that Kiddie Academy had been handling manually. The program tracked QR codes, email marketing and activity on personalized parent microsites and instantly assigned and distributed leads to the appropriate local franchises.

Reports and analytics enabled the franchisees to automate and track their program’s success, improve ROI and ensure a more timely response to warm leads being monitored in the system. The program generated a 39 percent conversion rate—65 percent higher than the previous year’s.

Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |