Kiddie Academy Drives Enrollment with a Live Storytime App
Childcare franchise Kiddie Academy last summer traded in its old school direct mail campaigns for a series of live activations that leveraged technology to drive enrollment. At its Storytime LIVE! events, Kiddie Academies hosted children’s story times where the lead character from each story made an appearance.
A customized application enabled franchisees to track and execute outreach, registration and enrollment activity around the events, automating and centralizing many of the processes via a real-time dashboard that Kiddie Academy had been handling manually. The program tracked QR codes, email marketing and activity on personalized parent microsites and instantly assigned and distributed leads to the appropriate local franchises.
Reports and analytics enabled the franchisees to automate and track their program’s success, improve ROI and ensure a more timely response to warm leads being monitored in the system. The program generated a 39 percent conversion rate—65 percent higher than the previous year’s.