Kellogg's Pop-Up Bar Transforms Cereal and Milk - Event Marketer

Kellogg’s Pop-Up Bar Transforms Cereal and Milk

Silver Winner—Designer/Builder: United Entertainment Group, Krispr Communications | Client: Kellogg | Project: Recharge Bar (Best Consumer Event/Exhibit Environment)
Brand: KELLOGG'S
Agency: KRISPR COMMUNICATIONS UNITED ENTERTAINMENT GROUP
Awards: EXPERIENCE DESIGN AWARDS — BEST CONSUMER EVENT EXHIBIT/ENVIRONMENT
Year: 2014

Kellogg’s transformed a vacant storefront in Manhattan into a pop-up experience where consumers could rethink cereal and milk. The space featured reclaimed wood, bright red metal stools and a digital menu board that looked like a chalkboard during the day and then produced a glow-in-the dark effect at night. Other cool design elements: a 28-foot infographic on the benefits of cereal and milk, and a staircase graphic depicting a bottle of milk pouring from the top of the steps into a bowl of cereal below.

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