Inside Reebok's Workout Experience at CrossFit Competitions - Event Marketer

Inside Reebok’s Workout Experience at CrossFit Competitions

ETA_Touch_Reebok_2015
Brand: REEBOK
Agency: GENUINE
Awards: EVENT TECHNOLOGY AWARDS — BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE
Year: 2015
Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive…
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