IBM Reveals New Tech With a 3D Stage Environment - Event Marketer

IBM Reveals New Tech With a 3D Stage Environment

db_ibm_edta_2016
Brand: IBM
Agency: DRURY DESIGN DYNAMICS
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST B-TO-B EVENT GENERAL STAGE EXPERIENCE
Year: 2016

How do you transform big data and analytics into a stage-worth production sequence? IBM Insight in Las Vegas, a large tech conference that reveals each year the newest innovation and industry trends in analytics, cloud, mobile and Internet of Things, transformed the stage for its opening performance of the general session on day one into a 3D environment of data points.

A front screen was perforated so that viewers could see through it at orchestrated moments. The screen allowed for full-screen video, but also, a place for the host, Jake Porway, to appear “inside” the data. It all came together with seven screens—five front projection and two rear projection screens—that created a 3D effect, with the host in the middle of it.

IBM showed how it’s the leader in bringing big data analysis to the business world through sessions that highlighted the potential of analytics, cloud, mobile and the Internet Things across industries like sports, automotive and science. Content, graphics imagery, and lighting were all choreographed harmoniously transforming what could have been a flat stage setup into an immersive learning environment.

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