IBM Hosts a 19K-Person Town Hall Meeting in India - Event Marketer

IBM Hosts a 19K-Person Town Hall Meeting in India

DB_IBM_2007 Ex
Brand: IBM
Agency: JACK MORTON WORLDWIDE
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2007
It was IBM’s largest live event ever: a town-hall meeting in India that brought together 19,000 people. In addition to bringing in an A-list speaker roster that included India’s President, A.P.J. Abdul…
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