Hyundai Hijacks Super Bowl with Three Fan Experiences - Event Marketer

Hyundai Hijacks Super Bowl with Three Fan Experiences

2016 Ex_EX_Sports_Hyundai2
Brand: HYUNDAI
Agency: ADVANTAGE INTERNATIONAL
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2016
To kick off its new four-year deal with the NFL, Hyundai executed a total brand takeover of football’s biggest event: the Super Bowl. Leading the bold strategy was a roaming fleet of 10 metallic gold…
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