HP's Influencer Strategy Boosts Millennial Engagement - Event Marketer

HP’s Influencer Strategy Boosts Millennial Engagement

2016 Ex_EX_Entertainment_HP
Brand: HP
Agency: INFINITY MARKETING TEAM
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2016
Fact: 25 percent of young millennials buy technology products because they’re the cool new thing to have, not as a replacement or an upgrade. With that in mind, HP set out to showcase its Pavilion x360…
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