Hostess Activates Cakeface for Twinkie Relaunch - Event Marketer

Hostess Activates Cakeface for Twinkie Relaunch

DB_Silver_Hostess_2014 Ex
Brand: HOSTESS
Agency: BERNSTEIN-REIN LAK MARKETING WERKS
Awards: EX AWARDS — BEST USE OF GUERILLA/STREET MARKETING
Year: 2014
For many years the beloved Twinkie was a childhood lunch bag staple, and when that fluffy yellow cake nearly went extinct two years ago, nostalgia-induced panic set in. After it was purchased out of bankruptcy,…
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