Hormel's Mobile Tour Takes the Artistic Route - Event Marketer

Hormel’s Mobile Tour Takes the Artistic Route

DB_Silver_Hormel_EDA 2015
Brand: HORMEL
Agency: JT MEGA
Awards: EXPERIENCE DESIGN AWARDS — BEST MOBILE MARKETING VEHICLE
Year: 2015

In the high-stakes New York metropolitan area deli market, Hormel’s Di Lusso wanted to prove its salami is a work of art. Its 22-foot truck hit 34 locations in one month and invited consumers to create artwork on a 100-foot community canvas welded to the side that, using crankshafts, could be scrolled to reveal a fresh surface at each stop. The glass-walled truck had a gallery of commissioned work by nine local artists, from fashion illustrators to abstract painters.

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