Hong Kong Uses Video and Theater to Promote Tourism - Event Marketer

Hong Kong Uses Video and Theater to Promote Tourism

DB_HongKong_2004 Ex
Brand: HONG KONG TOURISM BOARD
Agency: EXTRAORDINARY EVENTS
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2004
To rebrand Hong Kong as a viable tourist option among American travelers, the Tourism Board headed off to New York and San Francisco with a pair of press efforts. The idea was to reinforce the tagline…
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