Hilton Employees Get the 'Blue-Carpet' Treatment - Event Marketer

Hilton Employees Get the ‘Blue-Carpet’ Treatment

DB_Gold_Hilton_EDA 2015
Brand: HILTON
Agency: LEO EVENTS
Awards: EXPERIENCE DESIGN AWARDS — BEST ENTRANCE
Year: 2015

Hilton Garden Inn’s brand conference offered the HGI “blue-carpet” treatment, beginning with a curb-to registration runner and “Welcome to the Garden” greetings from brand ambassadors. After registration, attendees could inscribe a pledge on the “You Can Count on Us” Commitment Wall, or place their faces in the cutout holes of three figures representing HGI’s core values—Hospitality, Leadership and Integrity. Also on hand, a life-sized virtual Adrian Kurre, the company’s global head, for a “personal” welcome.

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