HGTV's Super Bowl Space Draws Millennial Influencers - Event Marketer

HGTV’s Super Bowl Space Draws Millennial Influencers

DB_Gold_HGTV_EDA 2015
Brand: HGTV
Agency: POP2LIFE
Awards: EXPERIENCE DESIGN AWARDS — BEST OUTDOOR ENVIRONMENT
Year: 2015

HGTV’s Super Lodge in Glendale, AZ, during Super Bowl XLIX offered Millennial influencers a playground of intimate experiences with music and network stars. The wood and steel structure had pendant lighting and elongated Edison bulbs for an industrial feel, a mix of rustic woods and modern accents. Multi-level, the structure had bridge decks connecting side buildings, a VIP area, bar and an outdoor stage. With 30-foot ceilings and over 4,000-square-feet of space, it inspired troves of organic content.

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