HGTV’s Super Bowl Space Draws Millennial Influencers
HGTV’s Super Lodge in Glendale, AZ, during Super Bowl XLIX offered Millennial influencers a playground of intimate experiences with music and network stars. The wood and steel structure had pendant lighting and elongated Edison bulbs for an industrial feel, a mix of rustic woods and modern accents. Multi-level, the structure had bridge decks connecting side buildings, a VIP area, bar and an outdoor stage. With 30-foot ceilings and over 4,000-square-feet of space, it inspired troves of organic content.