Hershey's House Parties Generate Sweet Content - Event Marketer

Hershey’s House Parties Generate Sweet Content

DB_Gold_Hershey_2009 Ex
Brand: HERSHEY'S
Agency: HOUSE PARTY
Awards: EX AWARDS — BEST EVENT-RELATED WEBSITE OR PORTAL
Year: 2009
For the launch of Hershey’s Bliss chocolate the brand wanted to stir up word of mouth both on- and offline. To meet this goal, the Hershey Company put the product in the hands of women that love chocolate…
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