Green is the New Red for Coke at Winter Olympics - Event Marketer

Green is the New Red for Coke at Winter Olympics

Day 076 Alberta
Brand: COCA-COLA
Agency: IGNITION
Year: 2010
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely…
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