Google Woos the C-Suite with Think Series Tech - Event Marketer

Google Woos the C-Suite with Think Series Tech

DB_Google2_2013 ETA
Brand: GOOGLE
Agency: FIRE MAS EVENT + DESIGN MOEY
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Year: 2013

For many brands, event technology is part of the experience. But for others the event technology is the experience. Google’s Think Events are a series of such event technology experiences designed to engage and inspire senior executives and cmos from Google’s biggest client companies. The goal at this year’s event was to show customers the power of mobile by showcasing cutting-edge mobile technology, amplifying on-stage content and delivering magic “mobile moments.” Three key technologies delivered on these objectives.

First, a custom mobile app enabled attendees to network, share thoughts and comments with each other and via second screen, track their agenda and watch event-specific videos on YouTube. Attendees could post and share profile photos, fun facts, things they’re most interested in learning about or sharing, and they could “brilliant” a comment on a peer’s profile, if they felt so inclined. The Think Points Gamification feature rewarded attendees for interacting with the app by giving them points they could redeem at the Think Points Store.

Second, Fast Check-in Kiosks offered a quick way to check in and get the party started. Technologies deployed included barcode scanning, badge printing and search (kiosks had the functionality to search for attendees by name if they couldn’t locate their barcode.) The third “mobile moment” was a mobile café where attendees could order food and drinks via NFC-enabled devices—average wait time: two minutes.

By the time the last snack had been delivered, the events had engaged more than 1,300 clients and generated more than 900 mobile app activations—an impressive 70 percent app adoption rate.

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