Garnier Rocks a Sing in the Shower Contest - Event Marketer

Garnier Rocks a Sing in the Shower Contest

DB_Silver_Garnier Fructis_2010 Ex
Brand: GARNIER FRUCTIS
Agency: AMP AGENCY
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2010
Leveraging its “American Idol” sponsorship, Garnier Fructis created the Sing in the Shower contest to connect with college students on 12 campuses. The brand’s objective was to increase retail sales…
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