Ford Unifies VIPs with the Feel Football Suite
At the Union of European Football Association’s championship game in Moscow in May, Ford created excitement for its new model, the Kuga, by providing a “money-can’t-buy” hospitality experience for its 595 guests and VIPs from 48 markets. The destination: an exclusive Feel Football Suite for invited guests, who were members of senior management, market heads, suppliers, fleet guests, award judges and key press and media partners.
The chain-mail entrance curtains allowed other brands’ guests to peer in, but only Ford’s guests were granted access. The love of football (soccer to we Americans) was a point of unity for the widely diverse group of VIPs and made for a spectacle where they could evoke their passion and excitement. Meanwhile, two hostesses kept the drinks full and six massage therapists kept the guests as chilled as their cocktails.