Ford Trades Test Drives for School Donations - Event Marketer

Ford Trades Test Drives for School Donations

Ex 2016_EX_Cause_Ford
Brand: FORD
Agency: TEAM DETROIT
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2016
They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high…
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