Ford Organizes 1,000 'American Idol' House Parties - Event Marketer

Ford Organizes 1,000 ‘American Idol’ House Parties

DB_Ex_Ford Idol_2010 Ex
Brand: FORD
Agency: HOUSE PARTY JWT
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2010
Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. Ford last year, on May 19, tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create…
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