EA Packs Gameplay, Green Screen into a Mobile Hub - Event Marketer

EA Packs Gameplay, Green Screen into a Mobile Hub

DB_EA_2008 Ex
Brand: ELECTRONIC ARTS (EA)
Agency: HELLMICH THE CIRCLE AGENCY
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2008
Electronic Arts wanted to take high-def video game sampling beyond the standard retail and shopping mall experiences. So was born The Hub, an 18-wheel mobile tour that EA took to music festivals, community…
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