EA Live Streams Multi-Player Gameplay at E3 - Event Marketer

EA Live Streams Multi-Player Gameplay at E3

DB_EA_2013 ETA
Brand: ELECTRONIC ARTS (EA)
Agency: TEKAMAKI
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF VIDEO STREAMING
Year: 2013
When EA set out to live stream its E3 activations around its multi-player action game Battlefield 4, it deployed two key pieces of technology to make it successful: Twitch.tv and Battlefield’s Spectator…
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