Country Financial Charms Sales Reps with Live Theater - Event Marketer

Country Financial Charms Sales Reps with Live Theater

DB_Gold_Country Financial_EDA 2015
Brand: COUNTRY FINANCIAL
Agency: BI WORLDWIDE
Awards: EXPERIENCE DESIGN AWARDS — BEST STAGE AT A B-TO-B EVENT/MEETING
Year: 2015

Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance and financial planning providers. Led by BT McNichol (of “Billy Elliot” fame), compelling acting, powerful vocal performances, animated backdrops and special effects immersed attendees in a moving, empowering theater show that wove executive keynote presentations between scenes. Bravo!

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