Country Financial Charms Sales Reps with Live Theater - Event Marketer

Country Financial Charms Sales Reps with Live Theater

DB_Gold_Country Financial_EDA 2015
Brand: COUNTRY FINANCIAL
Agency: BI WORLDWIDE
Awards: EXPERIENCE DESIGN AWARDS — BEST STAGE AT A B-TO-B EVENT/MEETING
Year: 2015
Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance…
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