Cotton Activates its First Live 24-Hour Runway Show - Event Marketer

Cotton Activates its First Live 24-Hour Runway Show

DB_Cotton_2013 ETA
Brand: COTTON INCORPORATED
Agency: JACK MORTON WORLDWIDE
Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)
Year: 2013
Think cotton is just about comfy t-shirts and sexy jeans? That’s just the notion Cotton Incorporated wanted to dispel. And where better to do that than in Miami’s South Beach, where the brand activated…
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