Control4 Leverages a Mock Home to Demo its Products - Event Marketer

Control4 Leverages a Mock Home to Demo its Products

db_control4_edta_2016
Brand: CONTROL4
Agency: 3D EXHIBITS
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST TRADE SHOW EXHIBIT (UNDER 50 X 50)
Year: 2016

Sometimes products meant for the home are best demonstrated in the home. Through its 3,000-square-foot booth, home automation systems brand Control4 created mock installations for hands-on interactions within a modern home design. Walking up to the front of the booth, visitors saw a two-story structure, with staircases on each side; flat plane roof panels, stone walls, hardwood floors and wooden beams.

Rooms at the sides of the exhibit showcased how the products look and function in the home. Double-sided monoliths placed in the center of the exhibit displayed new products. And up above, an oversized logo cut-out welcoming attendees in.

 

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