Chefs and Test Drives Amp Up Cadillac’s Mall Tour - Event Marketer

Chefs and Test Drives Amp Up Cadillac’s Mall Tour

DB_Cadillac Matt_2012 Book
Brand: CADILLAC
Agency: JACK MORTON WORLDWIDE
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2012
Cadillac’s Culinary Challenge put a new spin on the old mall tour. The ride-and-drive experience with culinary and lifestyle twists traveled to 14 luxury malls, spicing up the experience with test…
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