Coke Takes a Data-Driven Approach to Rebranding - Event Marketer

Coke Takes a Data-Driven Approach to Rebranding

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Brand: COCA-COLA
Agency: URBAN
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST DIGITAL + LIVE CAMPAIGN
Year: 2016
Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in…
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