Coke Offers First-Ever Global Mobile Marketing Tour - Event Marketer

Coke Offers First-Ever Global Mobile Marketing Tour

Olympic Torch Relay, Delhi
Brand: COCA-COLA
Agency: IGNITION
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2005
Coca-Cola brought its sponsorship of the Olympic Torch Relay to life by creating the first-ever global mobile marketing tour. The relay hit 34 cities in 27 countries over a 35-day span, with Coca-Cola…
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