Coke Activates Themed Pop-up Installations in Toronto
Diet Coke, the No. 1 soft drink in the world, re-established its role as a leading low-calorie treat with a 5,500-square-foot pop-up in Toronto’s trendy downtown. The space offered five installations representing the qualities of the liquid, like the sparkly Luxe room featuring 600 “bubbles” that emerged from a bottle, and the Refreshing room with mirrors lining the walls that offered altered illusions and photo ops. In this sophisticated “gallery” for Diet Coke, consumers browsed, sipped and shared.