Coca-Cola Hosts a Final Four Food and Music Festival - Event Marketer

Coca-Cola Hosts a Final Four Food and Music Festival

DB_CokeFest_2007 Ex
Brand: COCA-COLA
Agency: CREATIVE PRESENCE PARTNERS
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2007
In year four of an 11-year deal with the NCAA, Coca-Cola wanted to turn up the dial on its fan connections through college sports, focusing on the property’s crown jewel, the men’s basketball tournament’s…
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