Chrysler Test Drives a New Loyalty Program - Event Marketer

Chrysler Test Drives a New Loyalty Program

DB_Silver_DaimlerChrysler bp_2005 Ex
Brand: DAIMLERCHRYSLER
Agency: BBDO DETROIT
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2005
Camp Jeep events have wowed Jeep enthusiasts for a decade. Looking to tap the same kind of magic, sister brand Chrysler staged an owner loyalty event at Six Flags Great America in Gurnee, IL. The program…
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