Chase Fires up Employees with Multi-Year Road Show - Event Marketer

Chase Fires up Employees with Multi-Year Road Show

DB_Silver_Chase Auto Finance_2005 Ex
Brand: CHASE
Agency: LEADDOG MARKETING GROUP
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2005

Chase Auto Finance has been generating buzz among its employees nationwide with a multiyear road show aimed at reminding them why Chase is a leader in the automotive finance industry—and encouraging them to make sure it remains on top.

Vision 2006 brings a traveling trade show to each of Chase Auto Finance’s nine divisions once a year. Started in 2003, and set to continue through next year, the campaign carried a Leadership in Motion theme last year. The ’04 tour put on 40 shows for 4,056 attendees.

Ten large backdrops surrounded the display, each depicting a letter in the word leadership. Booths featured information on the company’s automotive- and employee-related services. Each laid out a message related to the specific service, along with lists of strategic priorities and accomplishments. A separate booth highlighted the show’s theme and served as an information area, and another presented a timeline of Chase’s corporate history.

Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |