CareerBuilder Exhibit Features Multi-Level Town House
At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting space on the second. The brand also wanted to push traffic online, both to its main site and to the event microsite, which promoted brand and booth activities to select audience members.
CareerBuilder also hosted a private invite-only evening event for 600 key customers and leads at the House of Blues in the French Quarter. Scanners at all demonstrations and presentations tracked attendees’ product interest, leading to a post-show database filled with qualified leads. In the booth, the brand collected 1,321 unique names—1,141 provided email addresses.