Cadillac Wows with a Multidimensional Ride-and-Drive - Event Marketer

Cadillac Wows with a Multidimensional Ride-and-Drive

AMCI- Cadillac Event, 2004
Brand: CADILLAC
Agency: AMCI
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2006
Solidifying its luxury cred among such brands as Mercedes-Benz, BMW, and Lexus was the goal. And non-Cadillac drivers in the all-important Southern California market were the target. So Caddy set up…
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