Buena Vista Fashion Show Benefits St. Jude Hospital - Event Marketer

Buena Vista Fashion Show Benefits St. Jude Hospital

DB_ChicagoCatWalk_2004 Ex
Brand: BUENA VISTA
Agency: PARADIGM SHIFT WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2004
Looking to generate awareness and interest in the DVD release of Miramax’s Oscar-winning Chicago, Paradigm Shift took a quick time-out from its usual unusual press events to spin a charity fashion show…
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