Bombardier Designs its Own Spin on ‘Flight’ - Event Marketer

Bombardier Designs its Own Spin on ‘Flight’

DB_Bombardier_2012 Book
Brand: BOMBARDIER
Agency: THE TAYLOR GROUP
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2012

At aviation shows, displays that play off of the concept of wings and flight are pretty standard. To make its National Business Aviation Association exhibit more dynamic and engaging, Bombardier enhanced a series of rectilinear architectural structures and aerodynamic spaces with large video walls. The effect gave the exhibit a sense of movement that uniquely expressed the excitement of flight.

Aluminum finishes and laminates provided a sleek, high-tech touch while a restrained color palette of blues, purples and glossy white increased visual consistency and impact. Models of the aircrafts dotted the landscape and could be seen “taking flight” as they soared away from structural supports throughout the space.

The booth’s objective was to create progressive levels of experience for different types of visitors. Attendees entered the exhibit through an open plaza and checked in at a reception desk where they were quickly qualified. From there, the experiences diverged as reps escorted prospects and customers through the center of the exhibit and under a fabric canopy that marked the transition between the public and private areas and into an invitation-only lounge that featured warm lighting, comfortable seats and refreshments. VIP customers were escorted upstairs to a private dining area with full table service and a bird’s-eye view of the action below.

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