Better Homes & Gardens Unfolds a Mobile Experience - Event Marketer

Better Homes & Gardens Unfolds a Mobile Experience

DB_Barbie_2004 Ex
Brand: BETTER HOMES & GARDENS
Agency: PIERCE PROMOTIONS & EVENT MANAGEMENT
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2004
Meredith Corp.’s Better Homes & Gardens launched a four-month mobile program last summer to simultaneously bring its new look and feel to life and take a few advertisers for a ride. The company…
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