Axe Embarks on the World's Dirtiest Tour - Event Marketer

Axe Embarks on the World’s Dirtiest Tour

DB_Axe_2008 Ex
Brand: AXE UNILEVER
Agency: GMR MARKETING
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2008
To promote its new shower gel to 18- to-24-year-old men, Axe tapped into the little boy inside every grown man with the World’s Dirtiest Tour. The 110-foot-by-45-foot footprint (pulled by four semi-truck…
Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |