AT&T's Live Proud Campaign Engages LGBTQ Community - Event Marketer

AT&T’s Live Proud Campaign Engages LGBTQ Community

2016_Ex_EX_Multicultural_AT&T
Brand: AT&T
Agency: THE 360 AGENCY
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2016
Today’s consumers, millennials especially, don’t buy into brands; they get behind them. They take notice of causes brands are associated  with, one of the factors that goes into judging whether they…
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