AT&T Immerses Booth Visitors in Touch, AR and 3D - Event Marketer

AT&T Immerses Booth Visitors in Touch, AR and 3D

ETA_ComboTech_B2B_ATT_2015
Brand: AT&T
Agency: CSE
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Year: 2015

CTIA Super Mobility is the largest and most influential forum on mobile innovation in the Americas. Exhibitor AT&T decided that the best way to demonstrate its Connected Life products and services was to immerse attendees in individual product stories brought to life by a host of tech integrations inside its 60-foot by 80-foot booth.

There was the Augmented Reality Wall, a 20-foot structure that represented the cross section of a home outfitted with a live AT&T Digital Life home security and automation system. As attendees pointed tablets at the wall, an overlay of hotspots would appear onscreen. They could then tap to learn more about each product. LED display cases with transparent touch screens contained the brand’s new wearables and allowed attendees to tap on a product and pull up information, photos and videos.

Eventually, all the tech stories were pulled together in The Connected Life Interactive Hologram Home. Attendees were invited to select use-case scenarios on a tablet, which would then play 3D animations in the hologram (software ran from a Linux server and four independent video cards) to highlight AT&T products, services and benefits.

During the three-day run, AT&T’s space generated 7,227 interactions by 5,400 visitors.

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